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If you are assessing page structure and layout, there is a subtle but smart approach to employing photos in an SEO-friendly manner (apart from using ALT tags) that can boost your search ranking while also allowing you to incorporate the appropriate marketing message into the page (s). Confused? Consider the following illustration:

Consider the following scenario: you own a travel website and you want to optimize a specific page for the term “Las Vegas hotel.” Consider the possibility that you want to include an intriguing marketing message such as “Book now and save 20%!”. Even though the aforementioned tagline is devoid of descriptive language, it possesses persuasive qualities nonetheless. As a result, you may want to include the tagline in an image and the keyword (for example, “Las Vegas hotel”) in a header tag on your website. This increases the prominence of the word you want to emphasize while still providing you with an opportunity to sell your company without sacrificing keyword consistency.

To put it another way, photos are an excellent medium for incorporating marketing messages that lack the requisite keywords and phrase structure. It is possible to ensure that descriptive language is indexable but less marketing lingo is disregarded by employing this strategy. People on both sides of the strategic equation will be pleased with the combination of keyword-rich material and enticing communications used in conjunction.

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